The latest safety video from Air New Zealand’s – It’s Kiwi Safety – has been viewed more than six million times since its release yesterday morning, according to the airline. So far there have been 886,316 views on YouTube.
The video is the largest scale safety video in Air New Zealand safety video history, with a cast of around 600, including well-known Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa as well as talent from 30 community groups across the country.
The video’s backing soundtrack It’s Kiwi performed by Kings and Randa is a remake of the popular RUN-DMC song It’s Tricky, with bespoke New Zealand themed lyrics. The track also features In the Neighbourhood by New Zealand duo Sisters Underground, performed by Theia. The track was produced by Josh Fountain of Auckland’s Golden Age Studios.
Air New Zealand General Manager of Global Brand and Content Marketing Jodi Williams is thrilled at the response to the video so far.
“We’ve had some great feedback through our social media channels with millions of viewers enjoying the music video style approach we have taken with It’s Kiwi Safety, along with the involvement of members of the community from throughout New Zealand.”
“It’s fantastic to see so much interest in our latest video including from global publications such as CNN, the Daily Mail, the Evening Standard and Mashable – putting our country, people and airline in the spotlight.”
It certainly is an entertaining video but does it really get the safety briefing points across? We’re not so sure.
Let’s hope it does work and passengers do pay attention to the safety video briefing – too many don’t!