Air New Zealand has this week launched a new Sustainability Framework as part of its commitment to helping supercharge the nation’s success.
Chief Executive Officer Christopher Luxon unveiled the framework along with several sustainability initiatives at an event for business leaders in Auckland this morning (NZ time).
“We see the success of our business as being inextricably linked to the success of our country – Air New Zealand needs a strong and prosperous New Zealand and in turn, New Zealand needs a successful and thriving national airline,” says Mr Luxon.
“Given the significance of this business to New Zealand we have signed ourselves up to a mission and purpose bigger than ourselves – that is to supercharge New Zealand’s success – socially, environmentally and economically.”
The airline’s new Sustainability Framework sets out how it will contribute to supercharging New Zealand’s success. The economic, social, and environmental pillars of the framework are supported by six key focus areas – the airline’s people; the communities it operates within; carbon, nature and science; tourism and trade and enterprise.
The airline has recognised that to be successful in its sustainability journey the airline requires advice from global experts. It has formed a Sustainability Advisory Panel made up of New Zealand and international experts with specialist knowledge. They are:
Mr Luxon and Air New Zealand’s Chief Flight Operations and Safety Officer, Captain David Morgan, who has responsibility for sustainability at the airline, also sit on the panel.
Sir Jonathon Porritt emphasised how important it is to see a large New Zealand company take sustainability seriously, both for the company itself and for the New Zealand economy as a whole.
“We’ve been able to convene a group of people with enormous expertise in different areas of the sustainability agenda. What excites us is the opportunity to support Air New Zealand in its goal of becoming one of the world’s most sustainable airlines.”
According to Mr Luxon the actions to be delivered under the sustainability framework have been driven in part by insights gleaned from its staff and customers.
“Earlier this year we conducted a significant piece of research, asking how people thought Air New Zealand should ‘supercharge New Zealand’s success’. Key themes to emerge from the research were around enabling knowledge and inspiration as well as helping young Kiwis and emerging businesses to succeed. In the coming year we’ll be launching several significant initiatives that support these themes.”
In the meantime, Air New Zealand this week announced several new steps as part of its sustainability commitment. These include:
This new initiative from Air New Zealand again puts the airline out in front but the main question for many is will it put fares up to support it?
We asked Air New Zealand and they replied:
We do not expect to see an impact on fare pricing. While some initiatives will inevitably require some investment such as purchasing more modern aircraft, there are a number of benefits to be gained such as improved fuel efficiency and a better inflight experience for our customers, or when we reduce waste, we create efficiencies and reduce costs which helps to improve our margins.
Hopefully other airlines will follow in their footsteps and if you haven’t been yet – there are even more reasons to visit New Zealand!