Do you heart the new look Southwest Airlines?

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Southwest Airlines have shown off their new aircraft livery, logo and airport ‘experience’. The new look is based around a heart and which they have dedicated to their 46,000 employees.

It’s a great way for the bosses to show their appreciation to the huge team that provided some of the best service any airline or passenger could wish for.

“Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, the compassion, and the smiles of our People,” said Gary Kelly, Southwest Airlines Chairman, President, and Chief Executive Officer.

“The Heart emblazoned on our aircraft, and within our new look, symbolizes our commitment that we’ll remain true to our core values as we set our sights on the future.”

The heart logo maybe a bit too much for some but it looks like it will at least start a new trend when boarding any of the 600+ aircraft in Southwest’s fleet.

Hand on Heart

Hand on Heart - Southwest Airlines

Hand on Heart

With thousands of passengers grasping their hand luggage with one hand and touching the aircraft with the other before they enter the cabin will this start to cause a few issues? Will it slow boarding? Will it mean that a little patch of the 737 needs reinforcing? Or at least a new logo needs to be applied every few months.

It hopefully wont matter too if passengers do touch the logo as they enter as it will just make them feel closer to the carrier.

Southwest has shown the way as a low-fare carrier and is being careful not yo splash the cash too much with regards to its new look. The airline is phasing in the new livery to both aircraft and airports. Aircraft will receive the newly painted livery within the airliner’s existing repainting schedule and new aircraft will be delivered in the new Heart livery. With regards to the airport conversions these will also be incorporated into existing and upcoming airport improvement projects. Unfortunately because of this cost-conscious approach to the conversion of planes and airports, it might be some time before all passengers and employees see the new design in person.

Painting a Southwest 737 with the new Heart logo


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