Monarch to offer seat back tablet holders but will they take off?

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Monarch is to provide its passengers with a new style of seating on its aircraft.

Following on from what many car manufacturers now offer, Monarch will provide tablet holders that are built in to their new cabin seats. These new seats are to be rolled out for all future Monarch flights, although no exact date has been given when they will be available.

These new seats will not only provide more storage but will hopefully allow passengers to have a more enjoyable flight. Why? Because these new seats on Monarch do not recline. According to the airline they will offer more legroom, within a set pitch, for their passengers. The seats benefited from customer feedback which is enabling Monarch to provide a more comfortable travel experience. The new, non-reclining thinner design is similar to that used in the automotive industry.

But even in most cars the seats go back!

Monarch seats with tablet holder

Tim Williamson, Director of Customer Experience and Marketing comments: “Our new ergonomic seats have been designed with our customers’ needs in the forefront of our minds. The new non-reclining design gives our customers far more “living space” than traditional seats, without the fear of the person in front impinging on their personal space.”

Monarch has new non-reclining cabin seats

Monarch has new non-reclining cabin seats

 “We noted from customer feedback that seat storage is particularly important. The new seats offer more flexibility than traditional ‘pockets,’ using the concept of the bungee cord the storage area can now comfortably fit water bottles, jackets and even kids’ toys. The innovative tablet holder also enables our customers to create their own personal in-flight entertainment system.”

The weight saving in the new design achieves significant savings on fuel and emissions. For instance, when compared with a set of Monarch’s existing seats, a set of new seats on a flight to Egypt saves 255kg fuel, which is equivalent to 816kg of carbon dioxide saved on a single flight.

Monarch airlines seat back tablet holder

Monarch airlines seat back tablet holder

This new concept sounds positive all round as long as you have a tablet. Certainly if no inflight entertainment system is needed on an aircraft then costs will certainly be lower for the airline – which hopefully will be passed on to the passengers. The non reclining seats should be comfortable enough for flights of a few hours although we’re not sure for destinations further afield or night flights.

Space is at a premium on any aircraft so these new seats are a gamble for Monarch. With more stories of inflight arguments on flights these days we may just hear a few more.

If you are flying with Monarch then tweet us about your thoughts on this new cabin.


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