Have you ever wanted to know what an airline smells like? Well now you can….sort of!
As Iberia continues to renew its image, the Spanish carrier has decided to be the first airline to create its own scent, named “Mediterráneo de Iberia”.
According to the airline It is a ‘fresh, soft and delicate fragrance’that provides a sense of wellbeing, a warm welcome to the airplane. The “Mediterráneo de Iberia” fragrance has notes of fruit, flowers and wood, with a touch of citrus: lemon, orange, bergamot and mandarin, elegantly combined to highlight the delicate scent of orange blossom’.
“Our aim is to go further than a simple brand image change. We want to transform the customer experience in every point of contact. The sensory element, such as the music and scent, support this change. We have created an exclusive, fresh and lively scent, with a Spanish touch, which is consistent with our brand personality” points out Carolina Martinoli, the Director of Marketing at Iberia.
This new fragrance will be used on all Iberia aircraft and VIP lounges, starting tomorrow, the 1st of May.
The airline is also updating its music choice, from tomorrow, for its passengers as they board, disembark and also while they are on board the aircraft. Up to now, these 12 new songs were available on Iberia’s long-haul flights, but, starting tomorrow, they will be played on short and medium flights.
The tunes chosen reflect the lively and expressive attitude of the new Iberia, with a selection of Latin and Mediterranean nuances which convey freshness and energy. “De momento abril” by La Bien Querida, “Inevitable”, by Amparo Velasco “La Negra” and “Si tú fueras mi novio”, by Soleá Morente are some of the new songs that will be playing.
With these latest additions, Iberia say the brand now encompasses the five senses; it can be seen, heard, perceived, tasted and felt.
We haven’t had the pleasure to smell this new airline scent yet but if you are flying with Iberia over the next month please do tell us what you think.
Will this new concept catch on? Will other airlines follow this new trend? We’re not sure but air travel isn’t always the freshest form of transport.