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Etihad’s Chief Commercial Officer wins top Sales and Marketing Award

Etihad Airways’ Chief Commercial Officer, Peter Baumgartner, has been voted ‘Sales and Marketing Manager of the Year’ at the 2009 Aviation Business Awards, an annual awards program which celebrates and pays tribute to the people and organisations who have established the GCC as an industry leader on the global stage.

Peter Baumgartner was recognised for his role in helping to build Etihad’s world class global brand and for his unrelenting focus on product and service offerings. The award is the latest in a string of prestigious awards the national airline of the United Arab Emirates and its staff have collected recently, including the World Travel Award for ‘World’s Leading Airline’.

Peter Baumgartner said: “I am thrilled to receive this great honour at the 2009 Aviation Business Awards and for Etihad to be recognised in this way.

“As a relatively young airline, we have a unique opportunity to create and implement a leading brand from scratch. Our company’s sales and marketing strategies are focused on challenging accepted industry standards at a time when the window of opportunity remains open.

“Quality product and customer service excellence is undoubtedly an area where an airline can stand out from the crowd. We are committed to ensuring Etihad remains the number one choice of air travellers and that our reputation for quality and respect is closely aligned to everything we offer.”

The marketing strategy Etihad has employed over the past year to enrich its brand is based on a philosophy of Inspired Service – on the ground and in the air, a concept that dovetails with Etihad’s vision to become the best airline in the world and supports one of its core values: sharing the warmth and hospitality of modern Arabia with the world. Inspired Service aims to make flying personal for each customer by offering a tailored experience.


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